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About Us

The reunion between Tagima and Marutec happened in 1996. Tagima was already a well-known brand at the time in the musician’s underground culture and Marutec was also an important company of musical equipments and electronics importation known for its strength and rapid growth. Anticipating huge success, Marutec Music committed itself into bring a new personality to the Tagima brand with an extensive new factory with products and expanded areas to meet the growing market demands. And so, the major investments began. Marutec Music acquired the rights to use the Tagima trademark in 1996 and in that same year the whole process of building Tagima at a national level was initiated. The brand started to attend and exhibit at major international fairs such as MusikMesse Frankfurt (Germany) and the NAMM Show in Los Angeles. The product series Memphis by Tagima was released with new models of basses, guitars and acoustic guitars. The Guitar Institute of Technology (IG&T) agreed to use Tagima instruments in their classes, bringing in more brand recognition. Tagima’s presence at the annual Musical Instruments exhibition - Expomusic in São Paulo is awaited by hundreds of retailers and thousands of young consumers, certain that they will be introduced to the very best in the world of instruments as well as having the opportunity to do “test drives” on the spot with all manufactured models, and also attend workshops and live concerts of Brazil’s best instrumentalists - endorsees Tagima Dream Team. The brand continued to gradually establish itself through the years. With the considerable increase in market share, a set of actions were implemented in order to reorganize its structure to meet the increase in demand and through this new organization raise a fresh desired profile. Consequently, it was vital that the we grew accordingly. Moving the factory to a new location in São Paulo, investing in equipment to increase production, improving work processes, expanding the sales network and implementing distribution, advertising and marketing actions. These were all measures taken and integrated that resulted in the dynamic maturity of the company and unraveling of the brand nationally.

Márcio Zaganin, Brazil’s greatest luthier and one of the best luthiers in the world, is currently responsible for production, quality control and new product development. Instruments that are manufactured both in Brazil and abroad are always made with the highest quality control standards. The manufacturing process of these products in other countries is closely monitored by the company’s technical representatives and often by Márcio himself. All imported products are checked and revised by a highly trained luthier team. What might have seemed like an adventure became a landmark in the domestic musical industry history, revolutionizing manufacturing quality concepts all over Brazil. Tagima became reference in the musical market competing on equal terms with famous international brands. Tagima is also considered responsible for the eradication of prejudice which used to surround Brazilian musical instruments. All the prestige is undoubtedly the result of extensive effort, ability and persistence of the Marutec/Tagima team as well the musicians, our cast of stars : Juninho Afram (Oficina G3), Edu Ardanuy, Sergio Hinds, Marcinho Eiras, Cacau Santos, Nenhum de Nós, and others who are nationally and internationally recognized. They have continuously supported and publicized the brand through interactive ways with the public that give a sense of a personalized treatment. Despite many achievements there is no true feeling of accomplishment, but instead a feeling of everlasting progression and a need to reach perfectionism, to make the best guitars, basses and acoustic guitars. Marutec Music is betting on the domestic industry pledging to play fair game with our consumers, customers, partners and, above all, honor music. Marutec Music through the Tagima intends to always be in evidence when the subject is musical instruments.Through this continuity spirit Marutec, has launched new instrumental every year to show constant innovation. More recent launches include the new Signature series models Chameleon, RF-200, New Blues and others; new Brazil series model True Range, and other additions to our Tagima instrumental family. After decades of solidifying its name in Brazil, the brand now seeks the international spotlight. Today there are official distributors in Chile, Argentina, Colombia, Paraguay, China, United States, and further expansion projects are underway as well. Tagima has been present at the NAMM Show in Anaheim since 2016, showcasing yearly what our team can bring to your music experience. And so, with utmost care, precision, and determination, Tagima truly believes in its potential to bring musicians fine instruments that allows them to create, express, and perform.

Tagima Brazil

Márcio Zaganin

The brazilian Marcio Zaganin is currently responsible for production, quality control and development of new products manufactured in Brazil.


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